How a restaurant can double its online orders

You run a restaurant and most online orders flow through Pyszne.pl, Uber Eats, or Glovo? Every one of those orders carries a 15–30% commission to the platform. Your own website with an ordering system is the way to win that money back — and to build a direct relationship with your customers. Here is how to do it.

Why a restaurant needs its own website

Delivery platforms are great for finding new customers and terrible for building loyalty. A customer orders through Pyszne.pl and does not even remember your restaurant's name — they remember the app. Your own site changes that dynamic. A customer who orders directly is 3x more likely to reorder and spends, on average, 20% more.

Add to that zero commissions (instead of 25% to a platform, 0% on your own site) and the math is simple: a restaurant with 30,000 PLN a month in online revenue can save 5,000–7,500 PLN per month by shifting orders to its own website.

The online menu — the heart of a restaurant site

The menu must be: legible, current, priced, with photos of key dishes. Not a scanned PDF — that is the mistake most restaurants make. The on-site menu should be in HTML, searchable by Google, with filters (vegetarian, gluten-free, spicy). Every dish gets its own entry with description, ingredients, allergens, and price.

Photos sell. Restaurants with professional dish photography on their site generate 40% more orders than those without. A photo session (500–1,500 PLN) pays for itself in the first week.

Ordering and reservation systems

Your own ordering system eliminates platform commissions. A customer picks dishes from the menu, adds to cart, chooses delivery or pickup, and pays online (BLIK, card, Przelewy24). The order lands on your tablet or prints in the kitchen. No middlemen.

A table reservation system is the second critical piece. The customer picks a date, a time, and a party size, then confirms. You get the notification, they get the confirmation. No more answering phones during the lunch rush.

QR codes — the bridge between offline and online

A QR code on the table that opens your menu on your site is now standard in 2026. The customer scans, browses the menu on their phone, and along the way sees: reviews, the option to book a future visit, a newsletter with promotions. One QR code can turn a one-time guest into a regular.

Google Maps and reviews — local SEO for hospitality

“Italian restaurant [city],” “pizza delivery [district]” — phrases customers type into Google dozens of times a day in every Polish city. A site optimised for local SEO plus an active Google Business Profile with reviews is the recipe for a steady flow of new customers. Restaurants with a rating above 4.5 stars generate 35% more clicks in Google Maps.

Interior and food gallery

People eat with their eyes — including when picking a restaurant online. Professional photos of the interior, dishes, and open kitchen (if you have one) build appetite and trust. Make sure you have: photos in natural light, close-ups of dishes, photos of the interior with guests (with their consent), photos of the chef or the team. Refresh the gallery by season — new menu, new decor, new events.

Delivery — the information that has to be visible

If you offer your own delivery, the site has to communicate clearly: delivery area (map or list of districts/postcodes), minimum order value, delivery cost, estimated delivery time, delivery hours. Missing this information guarantees frustration and abandoned baskets.

How much will you save with your own site?

A quick calculation: 100 orders a month x 60 PLN average x 25% commission = 1,500 PLN a month to the platform. Moving even half of those orders to your own site equals 750 PLN in savings per month — 9,000 PLN a year. The site pays for itself in 2–3 months.